On Air was created by a team of experts in live casino operations in December 2020. As one of the newest innovators of web-based casino content, the brand is poised to join the elite. In 2021, On Air signed a partnership deal with Microgaming to access the global market. The company, which employs between 500 and 1000 professionals, is currently headquartered in Malta but doesn’t seem to have a license yet. They are working on it and are fully committed to delivering high-tech live gaming products to mark a new era.
Their purpose-built studio in Malta started with the standard blackjack in November 2021, a move that stirred rapid growth and expansion to modern studios in Riga, Latvia. On Air initially targeted the Baltic region including Estonia and neighboring countries like Poland. In June 2022, they officially entered the thriving Swedish market, opening new network access to other regulated markets like Greece, the Isle of Man, Ontario, the UK, and other Dutch countries. The expansion set the pace for penetrating Netherlands and Denmark. Their top live casino sites support English and other Indo-European languages such as Swedish, Dutch, Latvian, and Lithuanian.
Unique Features of On Air Software Provider
Despite being a young developer, On Air was recently shortlisted at the 2022 EGR B2B Awards as a Software Rising Star. The company also participated in and sponsored Sigma Americas Toronto early in 2022. Some of the striking features of live dealer casinos powered by this live casino software provider include:
Universal Game Launcher/UGL
The UGL allows players to activate any game immediately through a single unified URL. There are numerous casino sites out there with action-packed games but they lack this key feature. Truth is, most gamblers prefer to launch their favorite games with a few or no clicks at all. Fussy logins and screen prompts can be a turn-off. But On Air has included this crucial ingredient to enhance the player experience.
Games Streamed from Authentic Casinos
Not all gamers have access to a land-based gambling house in their neighborhood. And even those who have casinos nearby may not always be in the mood of dressing up for a smoke-filled gambling session. Thankfully, On Air live games have closed this gap. Casino enthusiasts can enjoy interactive content in their comfort zones with a few phone swipes. Some games are streamed from real brick-and-mortar casinos while others are from spectacular studios resembling offline venues.
Native Speaking Dealers
A growing number of non-English speakers are interested in playing live casino games supplied by On Air. This factor compelled the brand to open more studios with native live dealers to present localized content.